About the Founder

After a decade in luxury fashion: building strategies for brands such as Chanel, YSL, and Ounass and navigating countless Black Fridays that challenged my values,

I launched a sustainable artisanal brand to create fashion from a better place.

What began during COVID evolved into a journey of trials and wins that uncovered pathways to creating impact at scale, a perspective shaped by my years in Dubai.

2023 was the year of shifts and pivots and hands on knowledge.

2024, the era of freelancing.

And 2025 marked the launch of The Nex Era Collective: a space for the next generation of impact-driven brands.